The Sales Development Representative (SDR) function is one of the most critical — and complex — components of a high-performing sales organization. A great SDR team can fuel your pipeline, accelerate revenue, and give your sales reps more time to close deals. But the decision to build an internal team versus outsource is not always straightforward.

The true cost of hiring, training, managing, and retaining SDRs goes far beyond base salaries. This calculator is designed to help you start evaluating the full picture, from hidden expenses to opportunity costs, so you can make a data-driven decision about the best path for your organization. While a simple calculator like this is not going to tell you if you have the right leader or if your campaigns and messaging will resonate with the market, it can give you a good handle on expectations when you are thinking about the SDR role for your company.

Take some time to update the values in each of the sections to better match your expectations or situation. If the answers drive more questions for you or if you are interested in exploring more what we could do to support your needs, click on the learn more button below to schedule some time with one of our experts.