Go To Market Resources

Whether you are a struggling founder or an experienced sales executive, the resources provided here are meant to provide you the support you need. We have a strong team of experienced leaders who are constantly posting helpful content and sharing downloadable resources such as email templates, messaging frameworks, and ICP Guides.

  • SDR compensation best practices

    Are you struggling to build the right sales team and navigate [...]

  • ClassDojo’s Path to Scalable, Personal Outreach in K-12

    How FuelK12 helped ClassDojo reach thousands of schools without losing the human touch. [...]

  • Branching Minds excels as opportunity pipeline grows 700%

    Before FuelK12, Branching Minds struggled to build relationships with school district buyers. [...]

  • How GeoComm scaled K-12 safety outreach with FuelK12

    “FuelK12 has been instrumental in allowing us to be able to engage a [...]

  • prodigy education lead generation sales strategies case study

    How Prodigy Education added 120 district partnerships within months

    An accelerated go-to-market timeline, increased internal efficiency, reduced operational burden, and scalable infrastructure [...]

  • Tips for hiring your sales team

    We’re going to be talking about how to hire your team. We’re going to [...]

  • Pear Deck sees exponential growth in sales qualified leads

    Within a month of working with FuelK12, Pear Deck's qualified leads grew more [...]

  • Using sales development strategies accelerates the growth of Seesaw

    Seesaw generated millions in pipeline through sales development support, without diverting existing sales [...]

  • The 3 most important questions to ask when hiring from a sales bootcamp

    If you have ever gone through the process of hiring a team of [...]

OUR K-12 EXPERTS

Dan O'ReillyFounder
My 30+ years in sales has spanned many industries, and I have learned from the past decade that selling into K-12 is unlike any other B2B sales process I have experienced.

I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world. It has become my mission to share that experience by helping education companies in the K-12 market to create more scalable and predictable demand for their offerings.

Zach SpainDirector of Revenue Operations
After five years as a classroom teacher, a cross-country move and unreciprocated teaching certificate led me to working with K-12 companies, where I’ve spent the better part of 15 years building expertise in revenue operations and holistic go-to-market sales enablement strategies.

I focus on best practices in K-12 CRM data structure and building sales enablement systems, working in — and training users for — systems like HubSpot, Salesforce, Outreach, Salesloft, Zoho, Pipedrive, Gong, Groove, and many, many more.

Lonnie HansenCOO
I specialize in designing and executing go-to-market strategies and operational frameworks that drive scalable growth and efficiency. With experience leading transformational initiatives in both startup and enterprise environments, I focus on aligning resources, optimizing revenue processes, and advancing strategic goals.

Committed to operational excellence and strategic clarity, I empower organizations to navigate growth challenges and achieve sustainable impact. I’m passionate about connecting with others dedicated to fostering meaningful, lasting change in the education sector.

Hilary Shanahan-ScharneckDirector of Business Development
I am a motivated, dynamic, and proactive classroom educator turned K-12 sales leader.

My education career included program design, development, execution, and evaluation for students with diverse and layered backgrounds, which set me up to establish a proven track record in sales coaching and managing diverse teams.

Shannon McGuireClient Account Manager
I bring a strong background in psychology, education, and care management to drive meaningful client relationships and growth. My experience in teaching, tutoring, and managing care has honed my ability to communicate effectively and understand client needs.

Passionate about technology and innovation, I excel at prospecting, lead qualification, and tailored outreach. I’m committed to empowering teams and fostering collaboration to achieve impactful results in the education sector.

Shelby JonesGuest Thought Leader
With my 12+ years of K-12 sales experience, I partner with K-12 companies to build the right revenue motion for the stage they’re in, aligning go-to-market strategy, sales process, and team structure so growth is intentional, not accidental.

I share reflections about what actually happens inside K-12 revenue teams because this space deserves more honest conversations about what works, what breaks, and why.