Prodigy Education, a leading provider of digital game-based learning, partnered with FuelK12 to launch and scale its Educator Enablement program. Prodigy needed a dependable partner to help grow its footprint among school districts. The collaboration with Fuel began at the program’s inception and has since led to impressive results, including over 120 district partnerships within ten months. FuelK12′ sales development representatives (SDRs) have played a key role in lead generation, setting up Prodigy’s internal systems, and maintaining strong ongoing communication and support.

ClassDojo’s early growth was fueled by teachers. Classrooms embraced the platform, and word spread quickly at the educator level. But as the company matured, a new challenge emerged: expanding adoption at the school and district level. In Year 1 partnering with FuelK12, more than 2,000 schools booked sales demos. The next year, that number grew to 7,000+ — making FuelK12 SDRs the largest single channel driving demo bookings for ClassDojo.

Engaging K-12 decision makers is already challenging. When the topic is school safety, outreach requires even greater care. That’s one reason why GeoComm partnered with FuelK12 to extend its outbound engagement in a way that respected the sensitivity of the market while delivering measurable pipeline impact. Within months, GeoComm saw nearly $6 million in pipeline growth and measurable impact on engagement, meetings scheduled, and revenue.

Pear Deck was looking for support when it came to building out an SDR function internally. FuelK12 partnered with Pear Deck and began the process by outsourcing their SDR team to proven out the model. Then teaching the Pear Deck team how to manage and scale a team internally. Overtime, Pear hired the SDRs from FuelK12 and successfully converted the outsourced model into their internal team.

Branching Minds was looking for a trusted partner who could not only help them to drive leads for their sales team, but could also build out and train them on the processes and systems they needed to eventually take the SDR function in house. For over 2 years FuelK12 built campaigns and worked with Branching Minds on their demand generation strategy and execution. The engagement ended with FuelK12 supporting the interviewing and hiring of Branching Minds sales leadership and transitioning the SDR function in house. FuelK12 still supports the Branching Mind sales teams with ongoing sales training.

Seesaw’s goal was clear: “We needed to figure out a way to prospect at scale without having to hire a manager and SDRs and having a whole function around something we hadn’t tried before.” Through its partnership with FuelK12, Seesaw generated millions in pipeline through sales development support, without diverting existing sales team efforts.