My 30+ years in sales has spanned many industries, and I have learned from the past decade that selling into K-12 is unlike any other B2B sales process I have experienced.

I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world. It has become my mission to share that experience by helping education companies in the K-12 market to create more scalable and predictable demand for their offerings.

With my 12+ years of K-12 sales experience, I partner with K-12 companies to build the right revenue motion for the stage they’re in, aligning go-to-market strategy, sales process, and team structure so growth is intentional, not accidental.

I share reflections about what actually happens inside K-12 revenue teams because this space deserves more honest conversations about what works, what breaks, and why.

I bring a strong background in psychology, education, and care management to drive meaningful client relationships and growth. My experience in teaching, tutoring, and managing care has honed my ability to communicate effectively and understand client needs.

Passionate about technology and innovation, I excel at prospecting, lead qualification, and tailored outreach. I’m committed to empowering teams and fostering collaboration to achieve impactful results in the education sector.

I specialize in designing and executing go-to-market strategies and operational frameworks that drive scalable growth and efficiency. With experience leading transformational initiatives in both startup and enterprise environments, I focus on aligning resources, optimizing revenue processes, and advancing strategic goals.

Committed to operational excellence and strategic clarity, I empower organizations to navigate growth challenges and achieve sustainable impact. I’m passionate about connecting with others dedicated to fostering meaningful, lasting change in the education sector.

After five years as a classroom teacher, a cross-country move and unreciprocated teaching certificate led me to working with K-12 companies, where I’ve spent the better part of 15 years building expertise in revenue operations and holistic go-to-market sales enablement strategies.

I focus on best practices in K-12 CRM data structure and building sales enablement systems, working in — and training users for — systems like HubSpot, Salesforce, Outreach, Salesloft, Zoho, Pipedrive, Gong, Groove, and many, many more.

I am a motivated, dynamic, and proactive classroom educator turned K-12 sales leader.

My education career included program design, development, execution, and evaluation for students with diverse and layered backgrounds, which set me up to establish a proven track record in sales coaching and managing diverse teams.